Advertising Media in New York City Research Paper

Advertising Media in New York City - Research Paper Example The advertising sector in New York has been dramatically influenced by the recent economic and financial crisis faced by the US. Nonetheless, prior to the downfall of the sector, it has seen a considerable decline in the old media publishing companies accompanied by rigid company marketing budgets. Notably, the impact of globalization and continuous technological advancement is clearly apparent within the sector. The advertising sector in New York City is becoming globalized at a rapid pace (Turrow & McAllister, 2009). Accordingly, the sector is viewed to be moving towards becoming technology oriented. Consequently, the technical advancements have promoted online advertising trend that has enabled an increased judgment regarding creative campaigns. Likewise, in terms of advertising mode, 3D cluster within the advertising sector is expanding rapidly. Conceptually, 3D cluster is a procedure based on which three-dimensional objects are generated through applying sequential levels of met als, thermo-plastics or any other related material (NYCEDC, 2013). The sector shares complementary relationships with another community, which is embedded in the local environment. The advertising companies are constantly engaged in merging with each other in order to further consolidate their place within the sector. This continuous consolidation has certainly placed New York at the center of the sector (Center for Economic Transformation, 2013; Harvey, 2009). Moreover, the gradual shift towards digital content, which is being followed by a considerable decline in the print readerships, has contributed to a crisis situation within the adverting sector. More and more advertising companies are incorporating new and innovative technologies in order to attain long-term sustainability.