Advertising Media in New York City Research Paper

Advertising Media in New York City - Research Paper Example The advertising sector in New York has been dramatically influenced by the recent economic and financial crisis faced by the US. Nonetheless, prior to the downfall of the sector, it has seen a considerable decline in the old media publishing companies accompanied by rigid company marketing budgets. Notably, the impact of globalization and continuous technological advancement is clearly apparent within the sector. The advertising sector in New York City is becoming globalized at a rapid pace (Turrow & McAllister, 2009). Accordingly, the sector is viewed to be moving towards becoming technology oriented. Consequently, the technical advancements have promoted online advertising trend that has enabled an increased judgment regarding creative campaigns. Likewise, in terms of advertising mode, 3D cluster within the advertising sector is expanding rapidly. Conceptually, 3D cluster is a procedure based on which three-dimensional objects are generated through applying sequential levels of met als, thermo-plastics or any other related material (NYCEDC, 2013). The sector shares complementary relationships with another community, which is embedded in the local environment. The advertising companies are constantly engaged in merging with each other in order to further consolidate their place within the sector. This continuous consolidation has certainly placed New York at the center of the sector (Center for Economic Transformation, 2013; Harvey, 2009). Moreover, the gradual shift towards digital content, which is being followed by a considerable decline in the print readerships, has contributed to a crisis situation within the adverting sector. More and more advertising companies are incorporating new and innovative technologies in order to attain long-term sustainability.  

A Strategic Challenge HMV Faces Essay Example | Topics and Well Written Essays - 2500 words

A Strategic Challenge HMV Faces - Essay Example The researcher states that HMV Group Plc (HMV) was one amongst the world’s leading retailers of music, DVD/ video, pc games and books within the United Kingdom, North American country and Asia. A rise in the range of online purchase of CDs and DVDs, an increase in digital downloads associated stiffer competition from general supermarkets had an adverse impact on HMV’s revenue in 2005. Changes in musical tastes conjointly affected HMV’s sales adversely. HMV has to enhance its profit by initiating contemporary worth cuts and increasing its online product offerings. HMV is fraught from three sides. On one flank, there are competitive street retailers with similar business models. On the opposite flank, grocery chains, which are progressively entering into the HMV’s recreation product territory? Additionally, arising quickly from behind, are pure-play online retailers. Online pure-play retailers above all create an excellent threat, as they will operate at a v alue advantage ensuing from associate degree absence of physical stores and lowest staffing needs. Within the past decade, as online penetration has inflated and shopper familiarity with  online searching has expanded, pure-play online retailers like Play.com have emerged as important rivals to venerable chains of HMV. The diversion product mix furnished by HMV (CDs, DVDs, video games) is especially suited to on-line merchandising. Merchandise square measure extremely standardized and commoditized (a videodisk is a videodisk, in spite of the channel it is purchased from), simply transferable through the post, and promoted heavily by the show business (meaning customers can ‘pull’ merchandise through distribution channels).